When the first NSFW image generators burst onto the scene in 2022, the Internet was ablaze with cheeky memes confidently predicting that it would soon be over for OnlyFans, pornstars, and even women in general, so far as male attention was concerned. Whilst sex workers themselves defiantly disagreed, one male commentator on X confidently stated that in 2025 over half of the top OnlyFans accounts would be AI-generated models secretly run by men. Whilst that hasn’t proven to be the case, it’s at least partly due to OnlyFans bringing in strict verification processes to ensure accounts are real. And traffic to the OnlyFans website has halved in the last year. Now we are in 2025, it’stime to ask whether AI-generated women are now impacting upon human sex workers, be it OnlyFans models, pornstars, or live cam performers.
🔮 Prediction:
By 2025, over half of the top OnlyFans accounts will be AI-generated models secretly run by men.
(none of the women below are real) pic.twitter.com/pDdRNrAKws
— Alex Valaitis (@alex_valaitis) January 28, 2023
NSFW is dominating Generative-AI Entertainment
In August of this year the investment firm Andreessen Horowitz published their latest list of the top 50 most popular web based generative AI products. It’s liberally sprinkled with NSFW AI companion and erotic roleplay sites, from Character.ai in fifth (ahead of Perplexity and Claude) to OurDream.ai in 50th place. I counted at least seven AI companion sites in the top 50, and at least several other sites on the list – such as Civitas – are popular for NSFW image generation. The list does not include AI companion apps like Replika. Grok, in fourth place, saw its popularity soar immediately after introducing a controversial AI companion feature.
Search Interest in AI Sex Chat Has Overtaken Live Sex Chat Search in the USA
According to Google Trends, a graph tool that shows the popularity of search terms being Googled over time, ‘AI sex chat’ has already overtaken ‘live sex chat’ in the USA. Admittedly, search interest isn’t everything and can sometimes be misleading. For example, the top ‘live sex chat’ sites are pretty much established and well known, so people have less reason to Google to find them, whereas AI sex chat is a relatively new thing, with new players emerging constantly. And the interest in AI sex chat appears to have declined for the first time in recent weeks. Still, the trend is pretty clear and very striking. It will be interesting to see what it looks like in another 12 months time.
Popularity of Both OnlyFans and Top Webcam Sites Appears to be Declining
Most telling of all is the fact that traffic to OnlyFans.com has tumbled since last summer, and that most of the established live sex cam sites have also seen traffic slump. Top SEO tool Semrush gives a fairly accurate data graph of the historical traffic to any website. When looking at top live webcam sites such as LiveJasmin and Chaturbate, it’s clear that their traffic has been declining since the rise of AI companion sites. However, it has to be admitted that one site has exploded in popularity over the last couple of years – StripChat. Therefore, it could be a case of StripChat taking a greater market share.
When we look at OnlyFans though, the trend is very clear according to Semrush, with the site losing half of its traffic since August of last year. Although there have been more rival sites appearing, such as Fansly, it can’t explain such a dramatic fall.
The sharp decline in traffic to OnlyFans.com can be compared with the dramatic rise of two of the top AI companion sites on the Andreesoon Horowitz list – Character.ai and SpicyChat.
Adult Industry Appears to Recognize the Inevitability of AI
All the signs are pointing to the traditional adult industry of live action performers, sex workers, and human content creators being radically upended over the next five years. Some of the big players that currently dominate the industry, such as the tube sites Pornhub and XVideos, appear to be aware of the way the wind is blowing and are preparing to transition accordingly. Pornhub recently introduced a clause in the contracts of new models asking for consent to have their content used as training material for their AI system. Leading cam site LiveJasmin, who as mentioned have seen their traffic decline, has decided that if you can’t beat them, you may as well join them, and launched its own AI girlfriend service Cuties.ai. Meanwhile, one of its biggest competitors XVideos has now added a special category of AI-generated movies, with over 2,000 added so far this month alone.
As for OnlyFans, instead of embracing AI, they have taken a rather restrictive policy. Models can offer AI-generated material, but only of themselves and it has to be clearly marked as being AI. You also have to already be a verified creator before you can publish any AI content. In other words, a Bangladeshi man in his basement cannot create an AI-generated persona of a beautiful woman in order to make money. At least in theory. Whether OnlyFans can adapt in the face of increasingly realistic AI companions and self-prompted hyperrealistic porn movies (perhaps offered by both ChatGPT and Grok) remains to be seen. Perhaps men will always still seek the ‘human element’ of a real adult performer, but perhaps it will increasingly take second place to cheaper and more accommodating AI alternatives.
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